Hello,

I'm Arturo Fajardo.web interface.

I am a passionate facilitator of a brand’s development process from ideation to public inception to prominent market success. Adept at developing trust in business relations, provoking positive brand engagement and propelling business plans past scalable expectation. Devout entrepreneurial work ethic, out-of-the-box thinker, empowering people, and a team-centric developer with a drive to excel brands to achieve exponential growth.

I infuse creative innovation with courage across all business functions and execute to achieve exponential company growth and business success. I do so with an honest, curious, strategic mindset to passionately build, transform, and improve companies.

What I Do

3D Design
Enthusiast

Creative
Innovator

Strategy
and Branding

Branding
Fanatic

Inventive
Entrepreneur

Content
Producer

Resume Overview

Work Experience

2020 - Present

Founder/Creative Director - MODOFIDE LLC.

Founded an award winning freelance agency servicing a handful of clients. Leading Creative Direction on exciting & diverse campaigns in various product sectors.

2022 - Present

Design Director - 3D & Digital Media - AdvoCare Intl LLC.

Lead director responsible for in-house media production. Revamped in-house media development initiatives with the implementation of 3D modeling and animation servicing the entire product catalog for AdvoCare. Managing consistent production-cost reductions and rapid media development for new/upcoming product launches. Providing in-house 3D material simulation design and 3D generated animation for visual effects and various company usages. Spearheading campaigns reviving stagnant product sales and boosting customer retention.

2016-2022

Sr. Art Director - AdvoCare Intl LLC.

Senior Art Director executing all new product launch campaigns and key sales promotions; leading a talented team of Graphic Designers and Art Directors.

2014-2016

Director R&D - V2 Cigs & VMR Products LLC.

International management experience spearheading the full consumer product development cycle from concept inception to mass manufacturing deployment in Shenzhen, China.

2012-2014

Design Manager - V2 Cigs & VMR Products LLC.

Promoted within 12 months of acquired position due to strong performance and organizational impact. Lead the company in innovation ideation resulting in various US & International Patents establishing the company’s core product roadmap & securing Investment Capital Infusion.

Education

August 2012